Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. On board a pair of Longitudes they completed one of our biggest ever adventures and are already planning their next. Emily Chappell rides her Caribou along the Alaska Highway and then takes her prototype Datum to the Transcontinental – but has to withdraw midway through on medical grounds. After a long season of racing and development, our race replica Volare 953 is available to buy, along with more affordable models. We’re already busy sketching, designing, prototyping and developing the next generation of British bikes built for your next adventure. At the Tour of Britain Madison Genesis show off our prototype Zero – our first ever carbon road frame. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike.