The brand was launched in 2007 and its bikes were used by athletes whilst Boardman headed up R&D at British Cycling in his role as Director. On the Olympic stage, both Nicole Cooke and Sarah Storey have raced them to victory in 2008 and 2016 respectively. The bikes are the product of ‘the professor’ - former Hour Record Holder, Olympic gold medallist and Tour de France yellow jersey wearer Chris Boardman. The Genesis V2100 Mountain Bike comes in one color, slate grey with accents of green on the bikes handlebars and suspensions. Hannah was a successful road and track racer herself, competing in UCI races all over Europe as well as in China, Pakistan and New Zealand. View and compare a huge selection of bikes from brands such as Trek, Specialized, Giant, Santa Cruz, Norco and more. This Genesis mountain bike comes equipped with a full suspension fork which allows for great acceleration. The low price range for this bike makes it worth it as we didn’t see too many faults with this bike’s suspension. This doesn’t mean you should take it for granted however, and aggressively ride this bike. We’ve seen that the suspension can wear out over time depending on how aggressively you ride it.